What we have noticed.

  1. Underserved markets. As we enter the later stages of the smartphone s-curve & await the acceleration of new s-curves, the biggest opportunity for value creation is around building tech-enabled solutions for historically underserved customers.
  2. Community building. It is increasingly easy to build software. Now, the real value is in finding customers, retaining customers and building the data layer to understand customer behaviors. 
  3. Novel distribution channels. Traditional paths to user growth (i.e. scaling via spend on social media channels) are getting harder. The law of diminishing returns & an emerging user distrust of big tech will require companies to build a more creative growth toolkit.
  4. Trusted brands. The convergence of digital and analog growth strategies will blur what it means to be a “digital-first” brand. The transition towards bimodal thinking will create a new class of trusted brands.
  5. The growth mindset. Hiring talent to build an effective + efficient growth engine is increasingly difficult due to high recruitment competition & relatively low volume of quality growth operators.

There's no authoritative playbook to digital-first growth. Through our own experiences running growth teams, studying growth strategies and analyzing the shifting landscape, we help fast-growing companies systematize and realize their goals.

Introducing the Growth Pyramid.

The growth pyramid is a framework for assessment and prioritization of growth opportunities. This framework serves as the foundation for an effective + efficient growth engine.


We look holistically at the 4 key levers to growing your business through the output of LTV, CPA & user experience: retention, virality, onboarding & user acquisition. We analyze how these levers work in unison, highlighting the biggest areas of opportunity in priority order.