The name comes from a project started by Frank Lloyd Wright at the tail-end of his life. “Usonia” was Wright’s idealized vision of the United States of America: a country that celebrated individuality and personal connections with nature. Usonian homes were designed to be simple, affordable, beautiful, and custom-designed to fit the needs of homeowners. His approach to architecture and the Usonian dream is something that deeply inspires us.

It got us thinking of what a Usonian approach to growth systems would look like: identify underlying behaviors and build on top of them such that the relationship is integrated and whole.