A culture built on principles.

We are experienced tech leaders, growth systems operators, and startup advisors. We work with passionate founders, helping them uncover core user value at scale & build a strong growth engine. Since 2012, we’ve worked on early-stage companies, building repeatable frameworks to test hypotheses, push winners, and operationalize for scale.

We pride ourselves in striving towards these qualities:

  • We are systems thinkers

  • We are data-oriented and thesis-driven

  • We are independent thinkers in the pursuit of excellence

  • We ask good questions and find the right answers

  • We are metrics-driven doers

  • We are empathetic quants

  • We are creative futurists

  • We are skeptical optimists

USONIA is led by Akshay Rathod with a team of full-stack marketers, product managers, researchers, brand strategists & data engineers.